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Senior Graphic Designer / Social Media Marketing

Objective

Seeking a dynamic and challenging career opportunity that leverages my extensive expertise in print media, digital design, web design, and social media advertising. With a proven track record in marketing and events management, I am committed to contributing my skills and enthusiasm towards achieving corporate goals, while actively shaping the organization's branding and marketing strategies. I bring a unique blend of creativity, strategic thinking, and organizational expertise to enhance overall business success

Core Competencies

Business acumen - Emotional intelligence - Typography - Graphic Design Proficiency - Motion design - Colour theory - Portfolio Management - SEO promotion - Digital Marketing - Social Media Analytics - Web Design and Development - UX Design - Project Management - Print Production and Prepress - Branding and Identity Development - Marketing Strategy and Planning - Adaptability and Continuous Learning

Professional Experience

Jan 23 - Current

Austrelia

Ukrainian Australian Association of Northern Territory / Liaison Officer - Marketing and Events Manager

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  • Develop and maintain strong relationships with government agencies, local authorities, and community organizations

  • Act as a bridge between the Ukrainian Australian community and external stakeholders, ensuring effective communication and collaboration

  • Organize and attend meetings, events, and functions to represent UAANT and promote its mission and activities

  • Assist in coordinating cultural exchange programs, educational initiatives, and community outreach efforts

  • Develop and implement strategic marketing plans to promote UAANT's mission and events.

  • Create engaging content for digital and traditional marketing channels, including social media, newsletters, and press releases

  • Coordinate and execute events, including cultural festivals, workshops, and community gatherings

  • Collaborate with internal and external stakeholders to ensure successful event planning and execution

  • Manage budgets, timelines, and logistics for marketing campaigns and events

Jan 23 - Current

Austrelia

NNNII Creativity / Senior Graphic Designer - Social Media Controller

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  • Managed a diverse portfolio of client accounts, projects, and freelancing endeavours across international markets including Spain, London, Ukraine, Russia, Poland, Australia…

  • Crafted visual and graphic assets covering digital platforms and print materials such as brochures, POS advertising, and promotional pamphlets

  • Created unique NFT Collections showcasing and selling them on the OpenSea marketplace

  • Crafted distinctive branding and artwork for a cryptocurrency known as CoCoin

  • Oversaw end-to-end web projects, including updating graphics, content, product pages, landing pages, categories, and featured products. Proficiently managed backend maintenance, utilizing HTML/CSS variables and EDM creation

  • Crafted static and animated assets tailored for PPC advertising for all major platforms, such as Facebook, Instagram, Google Ads, and more

  • Conducted in-depth market research and trend analysis to inform design choices and maintain a competitive edge in the industry

  • Lead the design and production of comprehensive brand identity packages, including logos, colour schemes, and style guides, ensuring consistent and impactful brand representation

  • Oversaw the production process, working closely with external vendors and printers to ensure the highest quality output within budget constraints

  • Stay up-to-date with industry trends and emerging technologies, integrating innovative design techniques and tools to enhance project outcomes and maintain a competitive edge

Austrelia

Oct 22 - Jan 23

Moogie Down Productions / Senior Graphic Designer

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  • Conceptualized, designed, and executed visual assets for diverse mediums including digital and print materials such as brochures, point-of-sale advertising, and promotional pamphlets

  • Prepared brand visual concepts to enhance brand identity and recognition

  • Created compelling short animations and edited existing footage to develop captivating visual content

  • Specialized in digitizing artwork, transforming paintings by esteemed Australian artists into high-quality vector graphics

  • Demonstrated expertise in photo restoration, enhancing the quality and appeal of aging images

  • Designed booklets utilizing Adobe InDesign, ensuring cohesive and engaging layouts

  • Provided mentorship and guidance to junior graphic designers, fostering their professional growth and ensuring high-quality design output

Aug 18 - Jan 22

Ukraine

Great Pro / Art Director

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  • Spearheaded the design and conceptualization of products and packaging for high-profile clients including Coca-Cola, JP Morgan, Jameson, Renault Nissan Group, and Jack Daniels

  • Orchestrated comprehensive event designs and branding strategies for esteemed clients such as Bayadera Group, Compass Group plc, and Zara

  • Designed and implemented brand visual concepts, including the creation of compelling exhibition stands and all promotional, marketing, and printing materials

  • Mentored and supervised junior graphic designers, providing guidance and creating comprehensive training materials to foster skill development and enhance team performance

  • Collaborated with cross-functional creative project teams to brainstorm innovative solutions, aligning with client briefs and delivering exceptional results

Mar 15 - Oct 18

Thailand

May 14 - Feb 15

Russia

Test Anywhere / Project Manager - Creative Director                                                              

  • Led collaboration with the marketing team to ideate and execute innovative concepts for both routine and ad hoc projects

  • Strategically selected and integrated compelling imagery into digital and print assets, ensuring alignment with project objectives

  • Translated marketing and promotional briefs into conceptual designs, consistently delivering high-quality visual materials

  • Produced dynamic web content and eye-catching advertisements to drive engagement for new product launches

  • Cultivated a cohesive brand identity through the creation and editing of digital assets, optimizing content for print, EDMs with impressive click-through rates, web graphics, and social media visuals

  • Pioneered the development of captivating animations and enhanced existing video footage to generate distinctive content

  • Tailored assets, both static and animated, for diverse social media platforms, including Facebook, Instagram, LinkedIn, TikTok, among others

  • Designed impactful digital elements such as web banners, product renders, and supporting imagery to enhance the visual presence of e-Commerce platforms

Leveraged expertise in illustration, typography, animation, and photo retouching to elevate the overall design quality and effectiveness of materials

Dnevnik / Assistant Art Director

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  • Led the design and development of websites, ensuring a seamless user experience and visually appealing interface for diverse clients

  • Conceptualized and developed an interactive Mathematics game for school students in collaboration with the Ministry of Education, fostering a dynamic learning environment

  • Orchestrated the branding strategy for various exhibitions, resulting in increased visibility and engagement

  • Directed the design of entrance groups for exhibitions, effectively captivating attendees' attention and enhancing event presence

  • Authored scripts based on training materials, providing engaging content for educational programs and workshops

Sep 12 - Oct 14

Ukraine

Magnate Design Center / Advertising Specialist - Graphic Designer

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  • Developed corporate style

  • Created artwork and graphics for various digital and print projects

  • Liaise between advertising and marketing teams and external clients

  • Plan, develop and create advertising campaigns

  • Project manage various different advertising campaigns

Feb 12 - Aug 12

Ukraine

FUJIFILM / Graphic Designer

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  • Worked in photography and videography, with expertise in editing and enhancing visual content for advertising and logo design and animation

  • Pre-press preparation to ensure optimal print quality

  • Strong skills in photo retouching and high-quality printing techniques

  • Played a key role in developing corporate branding, establishing a unique style and identity

  • Created captivating artwork and graphics for a diverse range of digital and print projects  

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